BaubleBar: Case of the Mondays TV Ad

Here’s the final draft of my shooting script for BaubleBar. I took it in a similar-but-different direction from last week. What do you think?

Video Audio
1. Wide Shot (WS) to Medium Shot (MS) to Close Up (CU): Start with a wide shot (as if looking through a surveillance telescope lens) of the outside of apartment building. Then zoom in to a medium shot of a bedroom window on the 12th floor. Finally, a close-up inside the window to show a girl sleeping with an eye mask on. Alarm sounds. Girl smacks the snooze button, groaning, rolls over and puts her pillow over her head. She then drifts back to sleep. Sounds of birds chirping at dawn. Annoying buzzing of alarm clock followed by a loud slap.

Girl [Mumbles while she is half asleep]: “Ugh, Monday, I hate you. Is it Friday yet?”

 

Light snoring sounds.

2. MS: SWAT team comes busting through the bedroom door. The SWAT team is a group of three women dress in stylish black leather outfits and bejeweled with trendy baubles. They all have shiny shields that Say SWAT: Service With Accessorizing Talent on them in hot pink letters.

CU of Girl from the SWAT teams point of view (POV). The girl is startled and screaming with messy bed-head hair and an eye mask half on her face. She can only see out of one eye because the mask is covering the other.

CU of the SWAT team from the girl’s POV. All three agents are looking startled, screaming.

Girl [startled from sound sleep] screams.

 

The SWAT team screams because they are startled by the girl’s scream.

3. CU of SWAT Agent 1 SWAT Agent 1: Sounds like someone has a case of the Mondays. Cuff her!
4. Medium shot of SWAT Agent 2 and SWAT Agent 3 running to the bed where the girl is sitting, half tucked in. SWAT Agent 2 is standing by the girl’s left, alongside the bed. SWAT Agent 3 is standing by the girl’s right, alongside of the bed. Both agents put down their shields and reach over at the same time, grab the girl’s arms and swiftly place beautiful jewelry cuffs on her wrists. They are shiny and sparkle in the darkish room.

Girl looks confused.

Sounds of feet scurrying.
5. CU of girl looking confused while admiring her wrist attire. Girl: Who are you? What’s going on?
6. WS of all three SWAT Agents and the girl. SWAT Agent 1 comes walking over to SWAT Agent 2, who is still standing on the girl’s left, alongside the bed. SWAT Agent 3 is still on the right. SWAT Agent 2: We’re from BaubleBar’s Service With Accessorizing Talent and we’re here to…

All three SWAT Agents [singing in unison]: GLAM YOU UP!

7. CU of SWAT Agent 3, picking up her shield and flips it around to reveal a collection of beautiful, colorful necklaces, shiny bracelets and sparkling earrings. SWAT Agent 3: You see you should always dress for the day you want to have. Monday might not be as exciting as Friday, but that’s an easy fix. Just spice-up your look with some unique baubles and BOOM – you’ve added flair to any day of the week!
8. CU of girl looking dejected. Girl: But I can’t afford to add that kind of flair to my wardrobe!
9. CU of SWAT Agent 1, who has also turned her shield around to reveal a collection of beautiful baubles. SWAT Agent 1: Nonsense. Don’t let the high shine and quality craftsmanship fool you — most pieces are $50 or less. Shipping is free, too!
10. WS: Girl looking at all the SWAT Agents and their bling-yielding shields in a trance-like awe. SWAT Agent 2: Remember, accessorizing is all about expressing who YOU are and want to be. Don’t let the day make you, make your day!

SWAT Agent 3: And your bed.

11. Fade to black screen. Come into a blurred MS of bedroom to focus on girl asleep in the bed. She wakes due to the alarm and jolts straight up in bed. She looks around the room. She is alone and confused. Girl [whispering to herself]: It was just a dream…
12. WS of bedroom. It is getting lighter in the room as the sun is rising. Girl removes the covers and gets out of bed, almost stepping on a bright pink box on the floor. She picks up the box and opens it revealing the gorgeous wrist cuffs from the dream. Girl smiles and takes them out of the box. Girl [smirking to herself and looking at the bracelets]: Today is going to be a great Monday.
13. Black screen with the words BaubleBar and BaubleBar.com in hot pink letters. Voiceover: BaubleBar. Define your look; define your day.

 

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BaubleBar: Creative Approach and Shooting Script (First Draft Style).

Creative Approach:

The 60-second spot will be ideal for web and TV viewing. It will showcase the monotonous life of a young professional named Jane. A hard worker, Jane is constantly being ignored at work because she is lacks the confidence in her appearance to get noticed. The spot will profile a typical Monday and show how no one in Jane’s daily routine seems to notice her — it’s as if she is invisible to the world. Then, during lunch all her coworkers go out without her — like they do everyday — and lonely Jane seems destined to eat her lunch all alone at her desk. Just then, a mysterious email appears in her work inbox. She clicks on it and POOF! Three SWAT team stylists arrive in her cube amongst a cloud of glittery smoke. The “Stylish SWAT Sisters” magically bedazzle Jane in fashionable jewelry so she is plain no more. When her coworkers get back from lunch, a few stop to compliment Jane on her baubles. For the rest of the spot, Jane walks around the office with confidence in her new-found chic and affordable look, turning heads and getting noticed.

 

Shooting Script for the 60-second BaubleBar spot, Colorful Confidence.

 

  Video Audio
1.       Black & White (B&W) Wide Shot (WS): Dark bedroom with alarm clock flashing 6:00. “Jane” is in bed with an eye mask at an angle so it’s only covering one eye. She hits the alarm clock to turn it off and struggles to get out of the tangled sheets.

 

Alarm buzzing to start scene.

Jane (groaning): Monday, again?

 

2.       B&W WS: A disheveled Jane running down a somewhat busy city street flailing arms trying to catch a bus. The bus doesn’t wait for her and drives off. She misses it by only a second.

 

Sounds of diesel bus pulling up to and driving off from a stop.

Jane (yelling frantically): Wait, I’m right here! Wait!

3.       B&W Medium Shot (MS): A tired, wind-blown and even more disheveled Jane walks into an office building and scurries to an elevator full of her coworkers. She waves “hi” and frantically hustles to the elevator door only to have no one hold it for her and the doors close in front of her — as if no one even saw her.

 

Audio:
Elevator ding and noise of elevator doors opening, followed by office noises — phones, people whisper talking, printers, etc.

 

4.       B&W Close Up of wall clock striking noon. Sounds of ticking clock.
5.       B&W WS: Jane stands up from her desk and steps out of her cube, looking around the suddenly empty and desolate office. See looks over by the elevator to see all her coworkers onboard, going to lunch without her. Sound of elevator doors followed by crickets.

Jane: Anyone want to go eat lunch…

 

6.       B&W CU: Jane grabs a paper lunch bag out of her work bag on the floor under her desk and plops it near the keyboard. She sits down in a defeated manner and gets back to work on her desktop computer. Audible sigh from Jane. Crinkling of paper lunch bag followed by typing.

Jane: Typical. Why would today be any different? Guess it’s a working lunch for me… again.

 

7.       CU of computer screen from Jane’s POV. She gets an email sent to her work account with a subject line reading “Jane, feeling invisible?” Mouse arrow clicks to open email and POOF! A huge puff of smoke with colorful glitter fills Jane’s cubicle. Everything is black and white except for the glitter in the smoke.

 

Mouse click noise. Popping noise and magical, bling sounds (chimes).
8.       WS of Jane’s cube. She is sitting, back facing her computer, with mouth open, astounded expression on her face. Three gorgeously accessorized ladies dressed in black, white, hot pink and yellow (BaubleBar’s main colors) with SWAT printed on their shirts. Aside from the colors on the ladies, everything else in the shot is still black and white.

 

Fading magical bling (chime-like) noises.

Jane: “Who are you?”

 

9.       CU of SWAT Sister 1. SWAT Sister 1: We’re your Fairy SWAT Sisters.

 

10.    CU of SWAT Sister 2. SWAT Sister 2: @: That’s Service With Accessorizing Talent.
11.     CU of SWAT Sister 3. SWAT Sister 3: And we’re here to…

All three in unison (with excitement): BAUBLE YOU UP!

 

12.    Jane spins in chair and emerges in vibrant colors, glowing with beauty from her statement baubles. Full color is now used. SWAT Sister 1 whips out a mirror to reveal the new, confident Jane, to Jane. Jane touches necklace, earrings, bracelet in excitement and awe.

 

Jane (in awe of quality of her new bling — she’s touching it): But I don’t make enough money to accessorize with quality pieces like this!

SWAT Sister 1: Think again! This is affordable bling from BaubleBar!
Jane: But it’s so shiny, stylish and well made!

SWAT Sister 3 (in a happy sing-song tone): Don’t forget unique!
SWAT Sister 2:
Trust us, Jane; the only thing you can’t afford here is to be ignored.

 

13.    In another poof of glittery smoke, the SWAT Sisters are gone. Jane is left in her cube, bejeweled in style.

 

Popping sounds and magical bling (chime-like) noises.
14.    People start coming back from lunch. They say “hi” to Jane and stop by her cube to compliment her on her baubles.

 

Coworker 1: Hi, Jane. Cute necklace!

Coworker 2: I LOVE those earrings!

 

15.    Later that day, Jane grabs some files to deliver to a department on another floor and heads towards the elevator. The door begins to close but someone inside catches a gleam from Jane’s gorgeous bling and stops them from closing. Inside the elevator are several other coworkers, both male and female. Jane hears them whispering in the back of the elevator, stands up tall and smirks to herself.

 

Coworker 1(whispering): Who’s the new girl?

Coworker 2 (whispering): She’s not new, that’s Plain Jane from accounting.

Coworker 1(whispering): There’s certainly nothing plain about her…

 

16.    CU of Jane in the front of the elevator, facing out. The man to her right, in front of the buttons asks her a question.

 

Coworker 3 (regular voice, to Jane): Going up?

Jane (smirking): You bet I am!

 

17.    CU of silver elevator doors closing. BaubleBar.com in big hot pink letters appears on them.

 

Voiceover: A statement you can afford to make. Get styled by our SWAT Team today at BaubleBar.com.

 

Be All That You Can Be in A Script: An Army Training Video

This week my fellow classmates and I were tasked with creating a paper-edit script based off of an interview with the lovely Captains Y and Z. The guidelines stated that it had to be between 2-3 minutes in length and touch upon the following content points:

  1. Soldiers often pride themselves on their ability to take care of problems on their own. But it doesn’t always work.
  2. That’s when the leader needs to step in. Being a leader means caring for other soldiers, being aware of the stresses they’re under, and doing something about it.
  3. Families are a soldier’s best support. But when there’s a problem in the family, the soldier’s work is going to suffer, and the unit may suffer as a result.
  4. An Army unit is a very special thing. It’s like a family.

This was quite the challenge as this week did not lend well to creative thinking. Below is the script I created. Tell me what you think in the comments below!

Video                   Audio
1. CU of soldier buttoning uniform and lacing his boots, as if to head off to battle. [Faint chants]
Captain Y Voiceover: Once you put this uniform on, you’re part of a family. It’s taking care of each other, leaving no man behind.
2. WS of Captains Y and Z outside, in front of a rope wall that two soldiers are climbing side-by-side during an obstacle course at PT. Soldier One is succeeding; Solider Two is struggling and looks distracted. When Solider One gets to the top, he offers a hand but Solider Two will not accept it. He continues to struggle with and closes his eyes. Screen goes to black.

All are in combat uniform.

[Grunting, sounds of a group running]

Captain Z: And that saying, leave no man behind, doesn’t just refer to the battlefield. It’s just as much when you’re at home station and your soldier needs help. You just don’t leave him out there on his own. You bring him in and take care of him.

Voiceover:
But sometimes that’s easier said than done.

 

Captain Z: There’s a stereotype that if you’re in the Army, you don’t ask for help.

3. CU of Captain Y outside with a unit of soldiers marching behind him. [Crescendo heartbeat meshing with marching]

Captain Y: Soldiers are the heartbeat; they’re the pulse and the tempo of that unit. And if that tends to skip a beat it’s going to show. Keeping that team healthy is most important.

4. CU of Captain Z outside with a unit of soldiers marching behind him. [Sounds of marching]

Captain Z: You’ve got to keep them both mentally and physically healthy. And the physical part is usually the easiest. It’s the mental part — breaking through that barrier of, “I’m a man. I’m in the Army. I don’t need help,” that’s the toughest.

5. WS: Solider Two is falling behind in a different obstacle on the outside course during PT, causing his team to fall behind. He is once again not able to focus. [Grunting, sounds crawling, cheering]

Captain Y: If one soldier is hurting, his friends are going to know about it. His friends are going to suffer from it. It’s going to bring down morale. So you want to open up all avenues to help every soldier possible.

6. WS: Soldier Two approaches Captains Y and Z after PT with a serious, somewhat scared/ashamed expression. Captain Y pats him on the back and walks away from the unit to get some privacy under at tree in the distance. [Sounds of soldiers high-fiving, finishing obstacle course/PT]
Captain Z: You’ve got to keep communication open. You don’t always have to talk to them from a Commander to a subordinate standpoint. Talk to them man-to-man, you learn a lot from your soldiers when you do that.
7. CU of Captain Y talking with Soldier Two. Both begin to smile. Captain Y: Soldiers need to see that you’re human. I may be a Commander but I’m a man, I’m a husband, I’m a father and I’ve made my share of mistakes and shortcomings. Somebody was always there to help me.
8. MS of Captains Y and Z outside in front of PT obstacle course.

In the background blurred soldiers are doing cool-down exercises together, helping each other do sit-ups, etc.

Captain Z: As Commanders, it’s important that we recognize soldiers that need help and let them know it’s okay to come forward and ask for the help that the Army can provide them.

Captain Y: As Captains in the U.S. Army, you have to know what your charge is, you don’t just feed, you don’t just listen; you nurture. You’re going to nurture the philosophy of helping each other. You’re going to nurture the philosophy of teamwork.

9. CU Captain Z outside in front of PT obstacle course. Captain Z: Our unit is a family. And when one of them is in trouble, we all come to their aid. That’s how we make sure everybody is taken care of. I’ve never seen a unit come together more than when a soldier or a soldier’s family needs help.

 

10. CU Captain Y outside in front of PT obstacle course. [Faint sound of rustling leavings, birds chirping]

Captain Y: Not everybody has a problem, but everybody can always use some help, whether it’s personal, professional. It’s only going to make you that much better as a leader.

 

11. Black Screen with Army Logo. Voiceover: Army slogan: “Be all that you can be”